I wrote “Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing” for struggling SMBs after helping clients such as American Express, Coors, Kemper Financial Services, Braun, M&M Mars, Volvo, Time-Life, QVC, and Blue Cross. Oftentimes, managing these multi-channel ad campaigns yielded as much as $15 for every $1 spent.

I’ve worked on the client, agency and the TV station sides, in media research and taught clients and Pepperdine students both offline and online.